Why You Should Always Apply Blush Inward, From Makeup Artists

A sweep of blush is downright transformative: Especially in the wintry months, it can brighten up a dull appearance and emulate a sun-kissed glow—you know, sans sun damage. To achieve this level of radiance, perhaps you were taught to dab rouge on the apples of your cheeks. While this typically works like a charm when you’re young, your cheeks plump and supple, those apples drop as you age—so when you swirl a blush on those spots, it can pull the cheek down and create the illusion of sagging (gasp!), when all you wanted was a pop of warmth on your complexion.  

The solution? Tweak your blusher technique. According to makeup artists, the key is to move inwards, never downwards. 

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