Why Perfume Lasts Longer On Hydrated Skin, From Experts

“Hydrated, moisturized skin is really going to hold fragrance a lot longer,” says celebrity makeup artist Rosie Johnston, founder of by/rosie jane. That’s because a healthy, moisturized lipid barrier offers more natural oils for the fragrance to cling to—whereas the juice will simply dissipate on skin that’s dry and cracked. Those with happily moisturized skin may not even need as many spritzes to achieve an all-day-long scent; not only does the perfume last longer on the skin, but the fragrance delivers way more impact.  

In fact, you may come across a popular hack to spray perfume on right after a shower. The reason this works—aside from the hot steam, which helps diffuse the fragrance—is because your skin is hydrated naturally from the water, which helps it latch on to the scent. After a shower, Johnston recommends patting dry, coating your body with a moisturizer to trap in all that water, then spritz a little fragrance. “You have this beautiful foundation of clean, hydrated skin,” she says.

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