Neuma Beauty Air-Dry Styling Cream Editor Review: How It Works



While many other styling products come in a mousse or gel formula, this one is a hydrating cream similar to a leave-in conditioner. Instead of leaving your hair feeling stiff or crunchy, the cream makes your strands feel softer and look healthier.

The key ingredient behind this transformation? Shea butter. “Shea butter is great for adding moisture to the hair, as it’s infused with vitamins and fatty acids that keep hair strong,” hairstylist Miko Branch, founder of Miss Jessie’s previously told mbg. 

Rice extract is also on the ingredient list—and another natural hydrator. Like shea butter, rice extract contains high amounts of fatty acids that help enhance hair moisture levels. Beyond that, a blend of grape seed, almond, and sunflower oils seal in the moisture and create a touchable texture, sans blowout. Bonus: It doubles as a natural heat protectant for days when you reach for those hot tools.

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