A Clean Beauty Editor’s Favorite Do-It-All Concealer In 2020



lilah b.’s Virtuous Veil Concealer & Primer now comes with me—its thin, portable little package tucked away in a side pocket of my handbag or even a pocket—on the occasions that I do leave my house.

So, unfortunately, maskne has gotten the best of me. I have a little cluster of zits that perennially live on my chin, just below my lip: It’s like a group of pores taking turns on who gets to be clogged. Not only that, but the masks do seem to do a number on my rosacea, so I’m regularly dealing with redness around my cheeks and nostrils. It’s a relatively small price I’m more than happily willing to pay for wearing a mask, hopefully keeping myself and others safer. 

But those zits, well, they do bother me. And if I’m simply running to the grocery store or to do another quick errand, I don’t bother tending to them with makeup, as the mask goes over them regardless. However, on the occasions I do intend to see people (safely, of course, and all individuals who are in my COVID-19 bubble), this concealer is like my secret weapon: I’m able to whip it out and dab it on my zits. 

The creamy formula is oh-so-lightweight, so it never reads caky or too heavy (my absolute no-go’s for foundations or concealers). Yet it builds effortlessly, so if you do need a bit more coverage, it just takes a few extra taps. Here’s the best part: Once it dries down, it stays put—so when you have to pop your mask back on, you run less risk of smearing makeup on your mask. (Listen: In an ideal world, I would skip the makeup-under-mask scenario, but I’m human.) But it also blends out in the most lovely, gliding way: This way, I can touch up the redness around my nose and cheeks, without feeling like I’m globbing on foundation.

Not to mention, when I’m not bothering to wear makeup on the lower half of my face, it’s an incredibly impressive under-eye concealer. (Hey, since the eyes are all people are seeing—might as well make ’em sparkle!). The key for any under-eye concealer is to make sure it’s hydrating: Drying options can sink into any fine lines as well as making the area look sullen. Sea fennel essence provides hydration, aloe vera soothes skin, and red algae helps maintain all that moisture.

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